Magisto
 |
|
| Private | |
| Industry | Video Editing and Video Marketing |
| Founded | 2010 |
| Founder | |
| Headquarters | Menlo Park, CA, United States |
| Products | |
| Services | Video Marketing editing and production |
| Website | www.magisto.com |
Magisto is a web application and mobile app for automated video editing and storytelling aimed at consumers and businesses. According to the website, Magisto aims to solve the problem of video editing being too complicated and time-consuming by letting users edit their videos in a click.
The Israel-based company has built its service on patent-pending image analysis technology that analyzes unedited videos and identifies the most interesting parts. The system recognizes faces, animals, landscapes, action sequences, movements and other interesting content within the video, as well as analyzes speech and audio. These scenes are then edited together, along with music and effects, into share-worthy clips.
Automatic video editing products have emerged over the past decade in order to make video editing accessible to a broader consumer market. Automatic video editing technology does the work for the user, eliminating the need for a deeper understanding or knowledge of how to use complicated video editing software. Muvee Technologies introduced autoProducer, the first PC-based automatic video editing platform, in 2001. Other solutions, including Sony’s MovieShaker and Roxio Cinematic, followed in 2002. As smartphones and consumer video recording devices become more prevalent the need for an easier video solution has led to a renewed interest in automatic video editing.
Magisto has been compared to Videolicious and Animoto; however, Videolicious is not available on Android.
The Magisto app contains a library of music for users to utilize in their video creations. The music, largely by independent artists, is sorted by mood and is licensed for in-app use.
As of June 2015, Magisto's music library included, not comprehensively, the following themes and songs:
Magisto was founded in 2009 as SightEra (LTD) by Dr. Oren Boiman (CEO) and Dr. Alex Rav-Acha (CTO) with the mission of making it easy for anyone to edit videos, regardless of video editing expertise. The inspiration for Magisto came when CEO Boiman’s first daughter was born in 2005. Boiman, like many others, was frustrated with the fact that had to spend many hours editing together videos of his daughter and he saw the need for an easier way to capture and share video memories without the time-consuming process of video editing.
In February, 2014 Magisto reported that they had 20 million users and were gaining 2 million new users per month. The company also confirmed the latest investment from Russian internet company, Mail.Ru Group.
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Wikipedia