Animoto
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Screenshot of online Animoto video editor
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| Private | |
| Industry | Photo Slideshow Software |
| Founded | August 2006 |
| Founders | Jason Hsiao, Brad Jefferson, Stevie Clifton, Tom Clifton |
| Headquarters | New York City |
| Website | animoto |
Animoto is a cloud-based video creation service that produces video from photos, video clips, and music into video slideshows. Animoto is based in New York City with an office in San Francisco.
Animoto was founded in August 2006 by Jason Hsiao, Brad Jefferson, Steve Clifton and Tom Clifton because of the poor video quality found on the internet. Animoto’s patented Cinematic Artificial Intelligence technology allows users to turn photos, video clips and music into video slideshows. Animoto’s founders include former producers of ABC, MTV, VH1, Comedy Central and the Documentary Group.
Animoto launched a Facebook application during the 2008 SXSW Interactive Festival. The application experienced viral growth in April 2008. According to The New York Times, by mid-April, Animoto's Facebook application had nearly 750,000 people sign up in three days. At the peak, almost 25,000 people tried Animoto in a single hour. Animoto decided to use Amazon's cloud computing servers in order to meet the growing number of subscribers.
In June 2009, the Animoto launched an iPhone app, allowing users to create video using pictures on their mobile phone.
By January 2013, the company had reached 6 million users and received a patent for its Cinematic Artificial Intelligence technology.
Animoto can be used in education for countless projects and presentations. Students can use the tool to present a concept. A teacher could use the video as an introduction to a lesson. A teacher could also use the tool to teach a concept or the tool itself to other educators.
Investors of Animoto include Amazon.com, Soft Tech, Bruce Livingstone (founder of and ), Madrona Venture Group, and Spectrum Equity Investors. In 2009, Animoto received $4.4 million in series B funding from Madrona Venture Group, Amazon, SoftTech VC, Bruce Livingstone. By 2011, the company raised $25 million in series C funding led by Spectrum Equity Investors, Madrona Venture Group and Amazon.
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