Maddy Darrall
 |
|
| Industry | Television |
|---|---|
| Genre | Children's television |
| Founded | 2000 |
| Founder |
Billy Macqueen Maddy Darrall |
| Headquarters | London, UK |
| Website | www.darrallmacqueen.com |
Darrall Macqueen is an independent children's television production company based in London, United Kingdom. It was formed in 2000 by Billy Macqueen and Maddy Darrall who were formerly Vice President Programming and Development (Europe and Africa) and Director of UK Programmes for the Walt Disney Company, London.
Darrall Macqueen’s first production was a converged TV/web event week for ITV in January 2000 called Mouse. This was transmitted live every day over children's half term school holidays on CiTV, celebrating the internet and interactivity. A further two Mouse event weeks were commissioned in 2001, during which time Darrall Macqueen were consulting for HomeChoice (UK based VoD service now called TalkTalk TV) on their pre-school and children's broadband strategy, and for Yes Television (UK based IPTV and VoD) on their children's ADSL channel and branding creative strategy. In 2002 Darrall Macqueen were asked to tender for a new CBBC weekend interactive magazine show and won the commission with Smile, hosted by a teenage Fearne Cotton, Reggie Yates and Devin Griffin (currently all BBC Radio 1 DJs). Smile ran from 2002 until 2007 with more than 250 three-hour live broadcasts, winning Darrall Macqueen a BAFTA in the Interactive category in 2005, an Interactive Indie of the Year Award (2005) and a BAFTA in the Presenter category for Barney Harwood who was the host of Smile in 2007.
In 2002, Darrall Macqueen devised and was commissioned to make CBBC's first interactive drama series, UGetMe. The 32 45-minute dramas, with associated web radio shows, showcased the work of great young British comedy performing and writing talent such as 15-year-old actor Josh Herdman (Gregory Goyle in the Harry Potter features) and writers Howard Overman (who went on to devise Channel 4's Misfits) and Michael Wynne (who went on to write the feature Summer of Love). UGetMe was co-devised by Jacquetta May (creator/writer of the feature In Love With Barbara), and its start-up director was Otto Bathurst (who went on to direct Hustle, Five Days and Criminal Justice for which he won a BAFTA).
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