Machinima Inc.
 |
|
| Subsidiary | |
| Industry | Entertainment |
| Founded | January 2000 |
| Founders | Hugh Hancock |
| Headquarters | Los Angeles, California, U.S. |
|
Key people
|
Russell Arons (General Manager) |
| Brands | Inside Gaming ETC News Realm Games Primr |
| Owner | Warner Bros. |
| Parent |
Warner Bros. Digital Networks (2016–present) |
| Website | www |
Machinima, Inc. (/məˈʃiːnᵻmə/ or /məˈʃɪnᵻmə/) is a global YouTube network mostly focusing on gaming. Machinima has widespread availability across multiple platforms such as YouTube, Twitter, and Facebook, and through Android and Apple's iOS. The company was founded in January 2000 by Hugh Hancock and is headquartered in Los Angeles, California.
It originated as a hub for its namesake, machinima, videos that use and manipulate video-game technology to create animation, as well as featuring articles on machinima and content about film and technology. Users used to be able to submit videos to be uploaded onto their website directly, however this feature has long been abandoned.
The website initially helped to bring attention to machinima as an art form and to encourage productions based on game engines other than those of id Software's first-person shooter computer game series Quake. On October 12, 2016, sources told media sites that Warner Brothers was nearing a deal to acquire Machinima and its branded properties. On November 17, 2016, Warner Brothers confirmed the news, thus making Machinima a wholly owned subsidiary of Warner Bros. Digital Networks.
...
Wikipedia