M for Montreal

M for Montreal
Genre	Music festival, Music conference
Dates	Third weekend of November
Location(s)	Montreal, Canada
Years active	2006 -
Founded by	Sébastien Nasra, Martin Elbourne
Website
www.mformontreal.com

M for Montreal (M pour Montréal) is an annual 4-day music event produced by Avalanche Prod held in various venues in Montréal, Québec. It usually takes place in the third weekend of November.

Founded in 2006 by Sebastien Nasra (Avalanche Productions) and British festival programmer Martin Elbourne (Glastonbury Festival, The Great Escape, and co-founder along with Peter Gabriel of WOMAD Festival), M for Montreal is an independent organization whose mission is to help emerging artists launch their career and/or export their music outside of Québec and Canada. It is divided in two parts: a conference including panels and workshops, and a festival, which showcases close to 100 bands annually. From music buyers to journalists, more than 200 international delegates attend M for Montreal.

Over the years, M for Montreal became a marquee event in Montreal’s cultural scene as well as a catalyst for the local industry. Past notable acts include: Mac DeMarco, Grimes, Patrick Watson, Half Moon Run, Of Monsters and Men, Coeur de Pirate, Blue Hawaii, M83, The Stills, Pierre Lapointe, Foxtrott, A Tribe Called Red, and many more.

To fulfill its mission, M for Montreal also produces events at South by Southwest (SXSW), The Great Escape Festival, CMJ Music Marathon, Canadian Music Week (CMW), North by Northeast (NXNE), Iceland Airwaves and Festival Les Inrocks in Paris. Additionally, M programs events throughout the year in Montreal, partnering with organizations such as OUMF and Quartier des Spectacles. The festival has also worked with Planète Québec and Québec in Hollywood on events taking place in the United-States.

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