MUD Jeans
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| Established | 2012 |
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| Founder | Bert van Son |
| Type | Private |
| Headquarters | Almere, The Netherlands |
| Products | Denim apparel |
| Website | www.mudjeans.eu |
MUD Jeans is a sustainable and fair trade certified denim brand based in The Netherlands. MUD Jeans satisfies the principles of the circular economy. The main business concept of the company it to lease its apparel to consumers. After the lease period of one year, consumers can switch them for another pair and continue leasing, return them for recycling or upcycling purposes, or keep them. The lease contract includes free unlimited repair services. This concept is called Lease A Jeans and was launched in 2013. MUD Jeans sells the products online and is available in a limited number of sustainable concept stores around the globe.
The company was re-launched by Bert van Son after acquiring the brand in 2012. Bert van Son had a new vision for the company and decided to invest in MUD Jeans. Since May 2016, MUD Jeans is headquartered in Almere, The Netherlands.
The Global Organic Textile Standards (GOTS) is "the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain". MUD Jeans with the original branding are produced according to this standard.
MUD Jeans is a certified B-Corporation, which indicates that the company values the environment and people as high as creating profits, and captures this in their bylaws. Additionally, the company provides all names and origins of its first- and second-tier suppliers, as well as the audit results by the Fair Wear Foundation on the Yousstex International facility.
MUD Jeans works closely with their suppliers of jeans to ensure a strong working relationship.
The reason MUD Jeans decided to have their products produced at Yousstex in Tunesia, is the mission under which Yousstex International works. Their mission includes the following:
At Yousstex, the stitching and washing of the final MUD Jeans products takes place. The factory incorporates a high level of innovation throughout their process. Two innovative methods that are used in the process of producing MUD Jeans is ozone treatment and laser treatment.
This factory located in Valencia, Spain, produces the denim material for all MUD Jeans. In 2016, the MUD Team visited the factory and brought back 3,000 pairs of old jeans which were then left to be recycled into new denim material. The so-called "Recycle Tour" is a clear indication of the circular concept that the company embodies.
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Wikipedia