MUBI (website)
|
Type of site
|
streaming video / social networking / film criticism |
|---|---|
| Available in | English / French / Spanish / German |
| Created by | Efe Cakarel (founder) |
| Website | www.mubi.com |
| Alexa rank |
 27,214 (July 2015[update]) |
| Registration | $5.99/Month - £5.99/Month in UK |
| Launched | February 2007 |
| Current status | Active |
MUBI (formerly The Auteurs) is a global film website that integrates a subscription video-on-demand service, a database, and an online magazine known as The Notebook. It has been described as an "online cinematheque", and is available in over 200 territories in the world. The service focuses on international arthouse cinema.
Originally called The Auteurs, MUBI was founded in 2007 by Turkish-born entrepreneur Efe Cakarel as a social network for cinephiles, with an interface specifically geared towards aesthetic design and simplicity. Çakarel claims that he began work on the business model for MUBI after being unable to watch In the Mood for Love online while in a café in Tokyo.
In May 2010, under the new name MUBI, the company announced that their subscription service would be available on PlayStation 3 in Europe. MUBI launched their app on the PSN store in November 2010, followed by a channel on Sony’s line of Bravia internet devices in 2011.
Starting in 2012, MUBI began launching a new, highly curated VOD model in select territories. Instead of a large à la carte library, MUBI instead shows a continually rotating lineup of 30 films at once. A new film is added every day, and every film running for 30 days. This consumer offering was launched worldwide in February 2014.
In August 2013, MUBI released an iPad app in English, French, Norwegian, German, Italian and Turkish. The app allows users to stream the selection of 30 films on their iPad or send it to Apple TV using AirPlay.
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Wikipedia