MTV Video Music Brazil | |
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Logo of 2010 MTV Video Music Brazil
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Awarded for | Best in music, pop culture and online culture |
Country | Brazil |
Presented by | MTV Brasil |
First awarded | 1995 |
Last awarded | 2012 (18 editions) |
Official website | http://www.mtv.com.br/vmb/ |
The MTV Video Music Brazil awards (originally Video Music Awards Brazil), more commonly known as VMB, were MTV Brasil's annual award ceremony, established in 1995. MTV viewers picked the winners for most categories since 2001. Unlike in the MTV Video Music Awards, the most important category at the MTV Video Music Brazil was the Viewer's Choice, not the Video of the Year; both of these categories merged in 2005. In 2007, the awards have faced a major rebranding, with several categories extinguished (most notably the specific genre divisions) and even the trophies' design changed; from this year on, the awards were no longer focused on music videos, but on the artists, and the most important category became the Artist of the Year. However, the Video of the Year category existed to award the best music video.
In 2013, due to the devolution of the brand "MTV" to Viacom, and with the reformulation of the channel, the ceremony was discontinued.