MTV Italia
| MTV | |
|---|---|
 |
|
| Launched | September 1997 |
| Owned by | Viacom International Media Networks Italia |
| Picture format |
576i (16:9 SDTV) 720p (HDTV) |
| Audience share | 0.73% (May 2014, ) |
| Country | Italy |
| Formerly called | Rete A/MTV (1997–2000) MTV/TMC2 (2000-2001) MTV Next (2015-2016) |
| Sister channel(s) |
Paramount Channel Italy MTV Music Comedy Central Nickelodeon Nick Jr. VH1 |
| Website | www.mtv.it |
|
Availability
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| Satellite | |
| Sky Italia | Channel 133 |
MTV is the Italian-speaking version of the popular 24-hour music and youth entertainment channel.
Prior to the launch of a 24-hour Italian speaking MTV, MTV viewers in Italy received the pan-European version of MTV. Regionalization of MTV in Europe began in March 1997 with the launch of a German-speaking MTV, followed by a UK branded channel in July of the same year. The Italian channel officially launched in London in September 1997, the day when its transmissions entered into the TV programmings of Rete A.
In 2000, after having been acquired by Telecom Italia Media, MTV Italy moved to the frequencies of the late TMC2 (formerly known as Videomusic) thus becoming a standalone channel and getting more and more like every other "big" network in Italy, showing news, movie trailers and other things which would never have fit into the former schedules of the channel. The handover and the whole changing process was advertised with the name of "MTV Regeneration". In early 2002 the channel's operations moved from London to Milan.
On 5 July 2013, Telecom Italia Media announced it would be selling its 51% stake in MTV Italy to Viacom for €13.4 million. Telecom Italia Media committed to waiving its financial receivables of €9.7 million as part of the deal. The sale was completed on 12 September 2013.
On 13 June 2015, Italian newspaper La Repubblica anticipates the purchase of LCN 8 occupied by MTV.
On July 31, 2015 Sky Italia took over ownership of the free-to-air MTV. In September 2015, MTV Italy was rebranded as MTV8 by Sky Italia, then later to TV8. Almost all of Viacom productions was continued within MTV Next (now just MTV), launched on August 1, 2015.
MTV now only airs dubbed versions of their shows or original programs.
Several shows were made up locally, featuring Italian music and artists. Some of the most popular shows on the channel were the Italian version of Total Request Live, LoveLine, Brand New, other are original ones like Very Victoria, Italo-Francese, Avere Ventanni and Hitlist Italia.
MTV Italy also showed a variety of reality shows (mainly imported from MTV US) and TV series such as Scrubs, Less Than Perfect and The Office. Since 1999, the channel has shown several Japanese anime on a regular basis with the block Anime Night
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