MLB Advanced Media
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| Limited partnership | |
| Industry | Internet media |
| Founded | June 2000 |
| Headquarters | New York City |
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Key people
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Robert A. Bowman, CEO |
| Products | MLB.com, MiLB.com, MLB.TV, Gameday Audio |
| Revenue | $300 million (2006), $620 million (2012) |
| Owner |
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| Subsidiaries |
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| Website | mlbam |
MLB Advanced Media (MLBAM) is a limited partnership of the club owners of Major League Baseball based in New York City and is the Internet and interactive branch of the league.
Robert Bowman, president and CEO of MLBAM, indicated in May 2012 that MLBAM generates around $620 million a year in revenue.Forbes went as far as calling the company "the Biggest Media Company You've Never Heard Of".
The company operates the official web site for the league and the thirty Major League Baseball club web sites via MLB.com, which draws four million hits per day. The site offers news, standings, statistics, and schedules, and subscribers have access to live audio and video broadcasts of most games. The company also employs reporters, with one assigned to each team for the season and others serving more general beats. MLB Advanced Media also owns and operates BaseballChannel.tv and MLB Radio.
MLBAM also runs and/or owns the official web sites of Minor League Baseball, YES Network (the television broadcaster of the New York Yankees), SportsNet New York (the television broadcaster of the New York Mets). It has also provided the backend infrastructure for WWE Network, WatchESPN, ESPN3, HBO Now, and PGA Tour Live.
Major League Baseball Advanced Media was formed in 2000 by Baseball Commissioner Bud Selig to consolidate online rights and ticket sales for Major League Baseball teams. MLBAM was to be capitalized with $120 million with $1 million per team contributed each year for four years. The company hired an outside consulting firm to build its websites which failed to work properly, which lead them to develop their own tech. In 2002, the attempt to run a streaming package around Japanese player Ichiro Suzuki of the Mariners to little success. With these failures, MLB Advance Media used its ticket rights to get an advance from Ticketmaster in mid 2002.
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Wikipedia