M&M's World
M&M's World is a retail store that specialises in M&M's candy and merchandise. The first location was on the Las Vegas Strip; stores also opened in Orlando, Florida (2005), New York City (2006) and London (2011). The Shanghai location opened in August 2014.
The first location opened on the Las Vegas Strip in 1997, in the Showcase Mall next to the MGM Grand. The four-story M&M's World includes a gift shop on the first floor. The shop leads to a 3D movie theater that shows the short subject I Lost My M In Vegas. Also on display are M&M's in nearly every color, and a replica of the M&M's race car that is driven in the NASCAR Sprint Cup series. M&M's clothing is sold on the second floor and on the stairs that go up to the second floor are pictures showing how the M&M's characters have evolved over the years painted on the wall.
The Las Vegas location received eight million visitors in 2007.
As of July 2013, M&Ms purchased in the store are $12.99 per pound.
The New York City store is within a 24,000-square-foot (2,200 m2), three-level glass box, in Times Square. It includes a 50-foot (15 m)-wide, two-story-high, "wall of chocolate", made up of 72 continuous candy-filled tubes.
M&M's World in Times Square is New York City's largest candy store, and offers merchandise such as themed clothing, dishware, watches, and piggy banks. Before it opened in 2006, nearly 13,000 people lined up for the 198 jobs, which were in demand because of a more generous health benefit package than is usually offered for an entry-level retail job in New York.
Located in The Florida Mall, the 17,500-square-foot Orlando store was named "international store of the year" for 2005 by the Institute of Store Planners and VM+SD magazine (which covers store design and visual merchandising).
On 13 June 2011, M&M's World store in London opened to the public, in Leicester Square. The site was formerly occupied by the Swiss Centre.
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