Lux Cozi

Lux Cozi is an Indian brand of men's underwear, part of the Lux Industries Ltd (LIL) group based in Kolkata, West Bengal, India. The brand turnover is about Rs. 200 crores, mostly from rural India. The Lux Innerwear brand was launched by LIL in 1963. Today, it is sold in 5 lakh retail outlets across India.

Lux Cozi is the main underwear brand under the parent brand of Lux Innerwear. There are also a number of sub brands of Lux Cozi:

There are also many sub brands in the briefs segment. These include Cozi Big Shot, Cozi Mexx and the basic Cozi brand.

The Lux brand has been endorsed by the Bollywood actors Shahrukh Khan, Sunny Deol and Suniel Shetty. Indian television personalities Aman Verma and Shekhar Suman & Ali Asgar as well as actor-director Satish Kaushik have also endorsed Lux Cozi products.Sunny Deol and Sushant Singh Rajput have also endorse this brand.

Varun Dhawan has been recently chosen to be the brand ambassador of Lux Cozi in 2017.

Lux Cozi sponsors the Indian Premier League of cricket. In the IPL season 5, Lux Cozi was an official sponsor of the Kings XI Punjab team. It also had its branding on the helmets of the erstwhile Deccan Chargers. For the 2013 Indian Premier League, Lux Cozi is an official partner of Kings XI Punjab and Pune Warriors India.

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