Luvo

LYFE Kitchen is an American fast-food restaurant chain operating in California, Texas, Colorado, Illinois, Nevada, and Tennessee. The company's name is an acronym that stands for "Love Your Food Everyday".

LYFE was founded in 2011 by Mike Roberts, the former global president of McDonald's, Stephen Sidwell, and Mike Donahue, McDonald's former chief of corporate communications in Palo Alto, California. The company plans to open up to 20 locations during 2015.

In 2013, the "Lyfe Kitchen Retail" division was launched to sell a number of transfat-free frozen entrees through Target, Publix, Safeway, Amazon, and other outlets. The division was renamed "Luvo" after being bought by its current CEO, former Lululemon CEO Christine M. Day. The company is reportedly planning an IPO.

While acting as president of McDonald's, Mike Roberts tried to push the fast-food restaurant toward serving more nutritionally-oriented fare, most notably by leading the development of the Apple Dippers now served in McDonald's Happy Meals. After his resignation as president and the expiration of his noncompete agreement, Roberts' business partner, Stephen Sidwell approached Roberts and Mike Donahue (also a former McDonald's executive) with a business idea for a healthier brand of fast-food. By March 2010, they had created a sample menu with the help of Oprah’s celebrity chefs, Art Smith and Tal Ronnen.

In August 2011, LYFE Kitchen opened it first location in Palo Alto, California. Then CEO Mike Roberts told the Palo Alto Patch, "We chose Palo Alto because of the people, because of the innovative spirit here. Because a lot of early adopters to movements that move across the country start here in California. We can get our produce here fresh, local, organic, hormone-free, antibiotic-free, all within a hundred miles of Palo Alto". The restaurant was met with positive reviews from critics and locals, and the company soon expanded to other locations throughout California. By 2013, LYFE Kitchen opened its first franchise location in Chicago.