Loving You (1957 film)
| Loving You | |
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Theatrical release poster
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| Directed by | Hal Kanter |
| Produced by | Hal B. Wallis |
| Screenplay by | |
| Story by | Mary Agnes Thompson |
| Starring | |
| Music by | Walter Scharf |
| Cinematography | Charles Lang, Jr., A.S.C. |
| Edited by | Howard Smith, A.C.E. |
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Production
company |
Hal Wallis Productions
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| Distributed by | Paramount Pictures |
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Release date
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Running time
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101 minutes |
| Country | United States |
| Language | English |
| Box office | $3.7 million (USA) |
Loving You is a 1957 American Technicolor musical drama structured as Elvis Presley's first starring film vehicle, following his debut the previous year in a supporting role in the black-and-white film, Love Me Tender. Directed by Hal Kanter, the cast is completed by Lizabeth Scott, Wendell Corey, and Dolores Hart in her movie debut.
The storyline, about a delivery man who is discovered by a music publicist and a country–western musician who want to promote the talented newcomer, was scripted by Herbert Baker and Hal Kanter, based on the short story "A Call from Mitch Miller." Kanter expanded the script after being inspired by Presley's last appearance on the Louisiana Hayride, and his manager Colonel Tom Parker's antics.
A box office success, Loving You opened nationwide on July 9, 1957. Paramount Pictures chose to ignore the first-run theater system, opting instead to release the film in sub-run neighborhood theaters, a system later dubbed the "Presley Pattern." Composed by Jerry Leiber and Mike Stoller, Presley's single "(Let Me Be Your) Teddy Bear" backed with "Loving You" was certified platinum by the Recording Industry Association of America.
Walter "Tex" Warner (Wendell Corey), a seasoned country and western bandleader past his prime, and his manager and love interest, Glenda Markle (Lizabeth Scott), work for the campaign of Texas gubernatorial candidate Jim Tallman. During a campaign stop in the town of Delville, Deke Rivers (Elvis Presley) and a workmate deliver an order of beer. While they are unloading, the workmate talks to Glenda about Deke's singing ability, which Glenda jumps on to revive the sagging interest in the event by using local talent. She convinces Deke to sing a song with the backing of Tex's Rough Ridin' Ramblers.
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