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Love It or List It (franchise)

Love It or List It
Love it or list it Title.jpg
Title card for the original show
Original work Love It or List It
Films and television
Television series

Love It or List It is a television franchise of television programs created by Maria Armstrong and Catherine Fogarty. Each series follows a format, with a current homeowning couple or family to deciding between keeping their newly renovated current home (known on the show as "Love It") or buying a new home and selling their current one (known on the show as "List It").

Love It or List It is the original show in the franchise. The show is produced by Big Coat Productions and was based in Toronto and other surrounding areas in Ontario, Canada. The show premiered as a primetime program on W Network on September 8, 2008, and has since aired on OWN Canada as well as HGTV in the United States. In September 2014, the show began filming in the United States in North Carolina. The show is hosted by Hilary Farr and David Visentin.

According to the show's producers, "The time is right to bring the winning formula to Vancouver’s hot real estate market." Love It or List It Vancouver will showcase families in B.C.’s largest metropolitan city who are struggling with homes that no longer suit their needs. It’s up to Jillian to put a stop to the wandering eyes of our homeowners, armed with a list of "must-haves" and a design she hopes will persuade them to stay. Meanwhile, the realtor is determined to get homeowners to relocate by taking the homeowners list of "must-haves" and finding them new digs. This is very similar to the original show's format. According to the show's executive producer Maria Armstrong, "Love It or List It has been a huge success for us and we are thrilled to be taking this amazing show to the West Coast." Love It or List It Vancouver was launched during winter 2012. The show is hosted by ABC's Extreme Makeover Home Edition designer Jillian Harris and actor now realtor Todd Talbot. (The program runs on HGTV under the name Love it or List it Too without any mention that it's shot in Vancouver.)

A British version of the show came after Big Coat Productions and Beyond Distribution finalized a format deal with British broadcaster Channel 4. The show is entitled Love it or List It UK and features British television personalities Kirstie Allsopp as designer and Phil Spencer as realtor. The British version, which debuted in 2015, is produced by Raise the Roof Productions. Andrew Jackson was named executive producer of the show. Love It or List It UK began airing on Canada's W Network in October 2015. A second series was commissioned to air in 2016.


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