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Love Is a Many Splendored Thing (TV series)

Love Is a Many Splendored Thing
Created by Irna Phillips
Starring Donna Mills
Leslie Charleson
David Birney
Judson Laire
Andrea Marcovicci
Vincent Baggetta
Beverlee McKinsey
Diana Douglas
Ed Power
Country of origin United States
Original language(s) English
No. of episodes 1,430
Production
Running time 30 minutes
Distributor CBS Television Distribution
Release
Original network CBS
Original release September 18, 1967 (1967-09-18) – March 23, 1973 (1973-03-23)

Love Is a Many Splendored Thing is an American daytime soap opera which aired on CBS from September 18, 1967 to March 23, 1973. The series was created by Irna Phillips, who served as the first head writer. She was replaced by Jane Avery and Ira Avery in 1968, who were followed by Don Ettlinger, James Lipton, and finally Ann Marcus. John Conboy was the producer for most of the show's run.

The serial was a spin-off from the original 1955 20th Century-Fox movie, though the title of the daytime drama omitted the hyphen used in the movie's title. In turn, the film was based on the autobiographical novel A Many-Splendoured Thing by Han Suyin.

Love Is a Many Splendored Thing focused on lives and loves in San Francisco, California. The title sequence of the show, in fact, was the title of the show superimposed over a picture of the Golden Gate Bridge, with a slightly reworked rendition of the movie's signature hit theme. In a rare move for daytime serials of that era, live shots of junk boats from Hong Kong were interspersed with pictures of the real San Francisco, set to an orchestral version of the signature theme from the movie. In 1968, the show switched to its more well-known sequence, with just the picture of the Golden Gate, and a retrograded theme moving from costly live orchestral arrangements by Wladimir Selinsky to an in-house organist, Eddie Layton of Yankee Stadium fame. This occurred when CBS became sole producer and distributor of the show; it was previously a co-production of CBS and 20th Century-Fox's television division.


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