"Love" is a song by American R&B recording artist Keyshia Cole. It was written by Greg Curtis and Keyshia Cole and produced by Gregory G. Curtis Sr for her debut album, The Way It Is (2005), released on January 6, 2006 as the album's fifth single, "Love" emerged as the most successful single from the album. It peaked at number 19 on the US Billboard Hot 100 chart and at number three on the Hot R&B/Hip-Hop Songs chart, becoming her breakthrough record after a string of modestly successful singles.

Its accompanying music video features R&B singer Tyrese and received heavy play on BET. On the countdown show, 106 and Park, the track retired, making the countdown for 65 days. The video retired from the countdown on 19 April 2006. The single was certified platinum by the RIAA.

When Keyshia Cole moved to Los Angeles in pursuit of a record deal, "Love" is the track that she thought would gain her one. When faced with A&M Records President Ron Fair, she performed this song and Fair decided to sign Cole on the spot.

The track is about a girl who is in a serious relationship with a guy, and is always trying to do her best, although she thinks that it is not good enough ("I used to think that I wasn't fine enough and I used to think I wasn't wild enough but I won't waste my time tryin' to figure out why you are playin' games what's this all about?"). The guy is cheating on her, but she cannot believe it because she is so much in love with the guy.

"Love" was announced as Cole's debut single in 2003. She performed the song at different showcases until her song "Never" was picked as the lead single for the Barbershop II soundtrack.

The song debuted on the Billboard Hot 100 at #82 and rose to #49 in its second week, becoming the chart's "Greatest Gainer". It slowly moved up the charts with minor setbacks, and eventually peaked at #19, becoming her highest solo charting single until her 2007 song Let It Go reached #7.

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