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London Life Insurance Company

London Life Insurance Company
Subsidiary
Industry Financial Services (Insurance)
Founded 1874
Headquarters 255 Dufferin Avenue
London, Ontario, Canada
N6A 4K1
Key people
Paul A. Mahon, President and Chief Executive Officer
Parent Great-West Lifeco and Power Financial
Website London Life

The London Life Insurance Company is a Canadian life insurance company best known for its "Freedom 55" slogan, evocative of saving money to an extent that would allow one to retire at age 55. London Life is a part of Great-West Lifeco subsidiary The Great-West Life Assurance Company, which in turn is controlled by Power Financial Corporation (Great-West Lifeco owns 100% of The Great-West Life Assurance Company; Power Corporation owns 72% of Great-West Lifeco. Great-West Lifeco is the only one of those finance companies that is a member of the TSX Composite Index.)

The company reportedly had assets under management of $40 billion (Canadian funds) as at December 31, 2004, and 1.9 million participating life insurance policies.

Allen Loney is the president and chief executive officer of The Great-West Life Assurance Company.

London Life was founded in London, Ontario in 1874, and remains headquartered there.


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