London First

London First is a not for profit advocacy group with a membership composed of leaders of businesses in London, United Kingdom.

As of 2008^[update], it represented 300 London based businesses.

Its stated aim is "to make London the best city in the world in which to do business".

London First was established in 1992 to meet a perceived lack of a unitary body to promote London after the dissolution of the Greater London Council. Its first chair was Allen Sheppard, Baron Sheppard of Didgemere. Its current chair is John Allen.

The chief executive is Jasmine Whitbread, who took up the role in December 2016. Its former CEO was Baroness Jo Valentine.

London First has supported plans to provide roofing over major roads in London amongst other transport infrastructure developments, a proposal that was under consideration by then London mayor Boris Johnson. It has criticised the Cameron ministry's proposal to require a bond of £ 3 000 for some visitors to the UK.

London First was a partner in the 2014 "".

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