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Jasmine Whitbread

Jasmine Whitbread
CEO of London First
Assumed office
2016
Personal details
Born Jasmine Mary Whitbread
(1963-09-01) 1 September 1963 (age 54)
London, England
Citizenship United Kingdom and Switzerland
Spouse(s) Howard Exton-Smith (m. 1994)
Children Two
Education Kneller Girls' School
Alma mater University of Bristol

Jasmine Mary Whitbread (born 1 September 1963) is the chief executive of London First, an independent, non-profit organisation whose mission is to make London the best city in the world to do business. She was CEO of Save the Children from 2005 until 2015; firstly leading Save the Children UK and in 2010, creating Save the Children International.

Whitbread was born in London on 1 September 1963. Her mother, Ursula Whitbread, is Swiss and her father, Gerald Whitbread, is English. She was educated at Kneller Girls' School, then an all-girls comprehensive school in Twickenham, London. In 1986, she graduated from the University of Bristol with a bachelor's degree in English.

She later returned to university study. In 1997, she completed the executive program at the Graduate School of Business, Stanford University.

Whitbread began her career in marketing. From 1986 to 1988, she was a marketing manager at Rio Tinto Computer Services. She then moved to the United States and was director of global marketing at Cortex Corporation. From 1990 to 1992, she was in Uganda with the Voluntary Service Overseas as a management trainer at the National Union of Disabled Persons of Uganda. From 1994 to 1999, she was a managing director of Thomson Financial (now Thomson Reuters).

She then joined Oxfam GB, where she was regional director for West Africa from 1999 to 2002, then international director from 2002 to 2005. In 2005, she joined Save the Children UK as chief executive officer (CEO); she was the first woman to head the charity. After five years, she was appointed CEO of Save the Children International. She stepped down from the role on 31 December 2015. In December 2016, she became the chief executive of London First.


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