Logorama
| Logorama | |
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Original poster
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| Directed by | François Alaux Hervé de Crécy Ludovic Houplain |
| Produced by | Autour de Minuit |
| Written by | François Alaux Hervé de Crécy Ludovic Houplain Gregory J. Pruss |
| Music by | Bryan Ray Turcotte Dayna Turcotte |
| Edited by | Samuel Danési |
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Production
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| Distributed by | Cinéma Public Films |
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Release date
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Running time
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16 minutes |
| Country | France |
| Language | English |
Logorama is a 16-minute French animated film written and directed by H5/François Alaux, Hervé de Crécy and Ludovic Houplain, and produced by Autour de Minuit. The film depicts events in a stylized Los Angeles, and is told entirely through the use of more than 2,500 contemporary and historical logos and mascots. The film won the Prix Kodak at the 2009 Cannes Film Festival and the Academy Award for Best Animated Short Film at the 82nd Academy Awards.
The opening shot is a panorama of Los Angeles, revealing a city where all of the buildings and inhabitants are some form of commercial branding: birds in the form of Bentley logos, Microsoft's butterfly, pedestrians in the shape of the AIM icon, overhead highway signs mounted on Atlantic Records logos, etc. The major characters are revealed in an Altman-esque tableau. The Pringles mascot (voiced by David Fincher) pulls into a restaurant's parking lot and propositions an Esso Girl waitress (voiced by Aja Evans) who is on a smoking break. Two Michelin Man cops in a parked cruiser (voiced by Bob Stephenson and Sherman Augustus) are introduced as they debate the morality of keeping animals in zoos. Across town, Bob's Big Boy (voiced by Joel Michaely) and Haribo (voiced by Matt Winston) are on a tour at the zoo led by a flamboyant Mr. Clean (voiced by Michaely). The two boys hate the tour and hop off the tour train. They soon begin to harass the MGM lion by mooning it and throwing a Coca-Cola bottle at it, but they are scolded by the zoo security, the Green Giant.
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