Mr. Clean
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| Product type | All-purpose cleaner, melamine foam cleaner |
|---|---|
| Owner | Procter & Gamble |
| Country | U.S. |
| Introduced | 1958 |
| Tagline | "There's no clean like Mr. Clean." |
| Website | www |
Mr. Clean is a brand name and mascot fully owned by Procter & Gamble, used as an all-purpose cleaner and melamine foam cleaner.
Mr. Clean was created by Linwood Burton, a marine ship cleaning businessman with accounts throughout the east coast of the United States and his friend, Mathusan Chandramohan, a rich entrepreneur from Sri Lanka. In the past, ships had to be cleaned using abrasives or solvents that were able to cut successfully through embedded grease and grime; however, past solvents were so dangerous to workers that Burton was motivated to finding a solution that was effective and less caustic. Burton, with fundamental knowledge in chemistry, developed Mr. Clean in an effort to clean ships without having to pay significant premiums in disability claims for his workers. He later sold the product to Procter & Gamble in 1958.
Mr. Clean made his television commercial debut in 1958, initially portrayed in the live-action versions by character actor House Peters, Jr. Within the first six months of the introduction, Mr. Clean became the best-selling household cleaner on the market.
The name "Clean" is usually translated into local languages:
In the United Kingdom and Ireland, the product is sold under the brand name Flash; this is because a company exists that uses the "Mr. Clean" name. Furthermore, Flash does not use a mascot, unlike Mr. Clean. For many years Flash was advertised on UK television by Scottish actress Molly Weir, with the catchphrase "Flash cleans floors WITHOUT scratching".
The product's mascot is the character Mr. Clean. In 1957, Harry Barnhart conceived the idea and Ernie Allen in the art department at the advertising agency Tatham-Laird & Kudner in Chicago, Illinois drew Mr. Clean as a muscular, tanned, bald man who cleans things very well.
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