The Loggia del Mercato Nuovo (Italian pronunciation: [ˈlɔddʒa del merˈkaːto nuˈɔːvo]), popularly known as the Loggia del Porcellino ([ˈlɔddʒa del ˌportʃelˈliːno]), is a building in Florence, Italy. It is so called to distinguish it from the Mercato vecchio (old market, [merˈkaːto ˈvɛkkio]) located in the area of today's Piazza della Repubblica.
The loggia was built around the middle of the 16th century in the heart of the city, just a few steps from the Ponte Vecchio. Initially, it was intended for the sale of silk and luxury goods and then for the famous straw hats, but today mainly leather goods and souvenirs are sold.
In the corner niches statues of famous Florentines were intended to be placed, but only three were made during the 18th century: Michele di Lando, Giovanni Villani, and Bernardo Cennini.
The focal point of the loggia is the Fontana del Porcellino ([fonˈtaːna del ˌportʃelˈliːno], "fountain of the piglet"), actually a copy of a bronze wild boar by Pietro Tacca from the sixteenth century marble. In 2008 the Pietro Tacca's masterpiece was replaced with a modern copy cast by Ferdinando Marinelli Artistic Foundry in 1998. The original marble of the 'Porcellino' can be found at Palazzo Pitti. Popular tradition has it that rubbing the nose brings fortune, so over time, the statue has acquired a certain shine in that spot. Visitors are encouraged to place a coin in the mouth of the boar after rubbing its nose, and superstition implies that the wish will be granted if the offering tumbles through the grate whence the water flows. The slope of the grate is such that most coins do fall through, and are collected by the city. There is a copy of "Il Porcellino" outside Sydney Hospital and passers-by drop coins and rub its nose in the same way.