Livestrong wristband
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| Motto | Unity is strength, knowledge is power and attitude is everything. |
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| Founded | 1997 |
| Founder | Lance Armstrong |
| Focus | Cancer-related |
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Area served
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United States |
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Key people
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Greg Lee (President) |
| Mission | To improve the lives of people affected by cancer now. |
| Website | livestrong |
The Livestrong Foundation (stylized as LIVESTRONG), formerly known as the Lance Armstrong Foundation, is a United States nonprofit organization (501(c)(3)) that provides support for people affected by cancer. The foundation, based in Austin, Texas, was established in 1997 by cancer survivor and former professional road racing cyclist Lance Armstrong. The Livestrong brand was launched by the foundation in 2003. Armstrong resigned from the foundation in 2012 after he was found guilty of, and admitted to, doping.
The Livestrong Foundation states that its mission is 'to improve the lives of cancer survivors and those affected by cancer'. The foundation implements its mission through direct services, community programs and systemic change. As early as 1999, the foundation began focusing on the field of cancer survivorship, specifically the practical, psycho-social needs of cancer patients and those affected by cancer. In 2000, the foundation funded cancer survivorship programs at Coke Children's Medical Center in Ft. Worth, TX and the University of Pennsylvania in Philadelphia, PA.
In 2001, the foundation awarded its first community program grant through a program that would ultimately become the Community Impact Project. The first grant was awarded to Wonders and Worries, a pilot program to help children cope when a parent has a chronic or life-threatening illness like cancer. Future recipients of the Community Impact Project include the LIVESTRONG at the YMCA, Camp Kesem', Pablove Shutterbugs, and Cancer Transitions.
In 2002, the foundation launched Livestrong Survivorcare, the predecessor to Livestrong Navigation, a free one-on-one service offering cancer navigation services to patients, caregivers, friends and family members through phone, email and online services. LIVESTRONG would ultimately open the Livestrong Cancer Navigation Center at its headquarters Austin, TX by 2010. Since its inception, Livestrong has served over 100,000 people through free programs and services such as emotional counseling, insurance management, clinical trial matching and guidance on treatment options.
In 2008, Demand Media reached an agreement with the Livestrong Foundation to license the use of the Livestrong name and mark to create a spin-off website, Livestrong.com (unconnected to Livestrong.org), a commercial health and wellness site, supported by advertisers. Demand Media hired Armstrong as a spokesman.
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