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Live at Five (WNBC TV series)

Live at Five
Created by Ron Kershaw
Bob Davis
Country of origin United States
Original language(s) English
Production
Location(s) Studio 6B, NBC Studios, 30 Rockefeller Center, New York City, New York
Camera setup Multi-camera
Running time 60 minutes
Release
Original network WNBC
Picture format 480i (SDTV)
Original release 1979 – September 7, 2007

Live at Five is a local afternoon television news program that aired on WNBC (channel 4), an NBC owned-and-operated television station in New York City, New York. The hour-long program was broadcast from NBC Studio 6B at 30 Rockefeller Center in Midtown Manhattan. Featuring a mix of news, features and interviews, the Live at Five concept was first introduced in 1979 by WNBC news director Ron Kershaw and Bob Davis; its final broadcast aired on September 7, 2007.

Live at Five was born of necessity; the 5 p.m. broadcast was part of a two-hour early evening news block called NewsCenter 4 which combined features and hard news, and attempted to compete with old movies and syndicated programming that aired on its competitors in the time period. The first anchors of Live at Five were Pia Lindström and Melba Tolliver; Jack Cafferty joined the anchor chair a few months later. When ratings for the news block crumbled in 1980, WNBC decided to pour its resources into its 6 p.m. newscast, which would feature its best reporters, while the 5 p.m. newscast would be more of an interview and lifestyle program with news headlines featured at the top of the show.

In October 1980, Sue Simmons joined the WNBC and Live at Five team from Washington, D.C. sister station WRC-TV. Simmons had several co-anchors, or as she colloquially called them "anchor husbands", including Cafferty, Tony Guida, Matt Lauer, Dean Shepherd and Jim Rosenfield. From 1980 to 1991, legendary NBC announcer Don Pardo (of Jeopardy! and Saturday Night Live fame) performed the talent introductions and other voice overs, usually live in-studio.


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