Live Forever: The Rise and Fall of Brit Pop

Live Forever
UK theatrical poster by Damien Hirst
Directed by	John Dower
Produced by	John Battsek
Written by	John Dower
Starring	Noel Gallagher Liam Gallagher Damon Albarn Jarvis Cocker
Edited by	Jake Martin
Distributed by	BBC
Release date	21 March 2003
Running time	82 min.
Country	United Kingdom

Live Forever: The Rise and Fall of Brit Pop is a 2003 documentary film written and directed by John Dower. The documentary is a study of popular culture in the United Kingdom during the mid to late 1990s. The focus of the piece is British popular music, which came under strong media attention during the mid to late 1990s and was dubbed Britpop.

The political landscape of the time also features. Much is made of Tony Blair and New Labour's efforts to align themselves with the distinctly British cultural resurgence that was underway. The documentary features a number of prominent UK musical and artistic figures, but relies heavily on contributions from Noel and Liam Gallagher of Oasis, Damon Albarn of Blur and Jarvis Cocker of Pulp. Other contributors include 3D from Massive Attack, Louise Wener from Sleeper, fashion designer Ozwald Boateng and modern artist Damien Hirst.

The compilation album Live Forever - The Best of Britpop was issued on the Virgin TV label in conjunction with the documentary's theatrical release. It features songs from the film and other notable artists of the Britpop era.