A literal music video, also called a literal video version, is a parody of an official music video clip in which the lyrics have been replaced with lyrics that describe the visuals in the video.
Literal video versions are usually based on music videos in which the imagery appears illogical, disconnected with the lyrics, and more concerned with impressive visuals than actual meaning. Most of the literal videos have been based on music videos from the 1980s and 1990s. Literal videos generally have new lyrics dubbed over those of the original video, and often include subtitles for better clarity. Lyrics range from references to the video editing (such as Anthony Kiedis being dubbed as saying "Now superimpose on me/someone's ugly house" in the Red Hot Chili Peppers' video for "Under the Bridge"), to questioning the unusual things depicted in the video which are usually, by convention, ignored by the participants (for example the lyrics "What's happening with that monkey?/What is with this gas mask?/This is a strange library." from the literal version of Tears For Fears' "Head Over Heels").
The versions of "Take on Me" and "Total Eclipse of the Heart" have seen millions of views on YouTube and have created a brief resurgence of the original song in the popular culture. In the concept's first year, YouTube has hosted 100 different "literal version" videos, from users all over the world, including foreign language entries.
The first known example of this meme, a redub of A-ha's "Take on Me", was posted on YouTube by Dustin McLean in October 2008. McLean, who worked on the animated SuperNews! show on Current TV, stated that the idea for literal videos came about from an inside joke with his fellow workers, and that two of his coworkers along with his wife helped to provide the new vocal lyrics.
In the two months after "Take On Me" was posted, ten other YouTube users began making literal versions of their own. The most popular of these initial non-McLean videos was a redub of Rick Astley's "Never Gonna Give You Up", by copyrighthater, which went on to receive over two million views in its first year online. The new lyrics give a nod to "Rickrolling", a previous internet meme that involved tricking people into watching the original video of the same song.