Limited Too
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Formerly called
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Limited Too Inc. (1987–1999) Too Inc. (1999–2006) |
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| Subsidiary | |
| Industry | Retail |
| Founded | 1987 |
| Headquarters | New Albany, Ohio, U.S. |
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Number of locations
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887 Justice stores (July 2010) |
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Key people
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Brian Lynch, President & CEO |
| Parent |
The Limited (1987–2009) Ascena Retail Group (2009–present) |
| Website | http://justiceretail.com/ |
Tween Brands, Inc. (formerly known as Limited Too, Inc. and Too, Inc.) operates Justice branded stores targeted towards the tween girl market. Since 2009 the company has been a subsidiary of Ascena Retail Group.
Justice sells apparel, underwear, sleepwear, swimwear, lifestyle, accessories, and personal care products aimed at children age 5–15. Justice operates in malls and shopping centers. Until its acquisition by Dress Barn, Tween Brands operated 900 Justice stores. Limited Too stores sold clothes similar to Justice, but at a higher price point. Three times a year, spring, fall and holiday, Limited Too offered "Too Bucks", which are received with a $50 purchase, and are worth $25 off every $50 purchase (as of 2008) and "Bonus Too Bucks", which are worth $15 off every $40 purchase. Justice offers the same concept, called "J Bucks". On August 12, 2008, Tween Brands announced that the nearly 600 Limited Too would convert to the lower-price Justice brand in early 2009, discontinuing the use of the Limited Too name.
The current name for J Bucks is Style Perks. During certain times of the year, Style Perks are offered. You can receive one card for every purchase you make during this time. The cards are for $15 off a purchase of $40.
Justice carries girls size 5 through size 20. They also carry half sizes for size 8- 18. Half sized dresses, tops and jackets are only available online.
Justice headquarters is located in New Albany, Ohio. Almost 400 associates work there and are divided into about 20 different departments. The CEO of Justice as of March 2016 is Brian Lynch. The leaders of Tween Brands include nine adults who manage the company. Four of these leaders are male and five of these leaders are female.
Justice has over 1,000 stores as of March 2016. These stores are mainly located in Canada and the United States of America, however, some stores are located in Mexico, Central America, South America, Asia, and the Middle East.
Limited Too was created by The Limited, Inc. in 1987 as a younger girls/infants version of The Limited. From 1987 to 1995, the number of stores increased from 2 to 288 different retail locations. In 1996, a new senior management team refocused Limited Too into a preteen girls fashion store. In 1999, Limited Too, Inc. spun off to establish a strong and independent brand identity.
From 2001 to 2003 the company operated the mishmash chain that targeted 15- to 20-year-old women and sold apparel, accessories, and gifts and competed head-to-head with chains like Gadzooks, Wet Seal, and the women's businesses of Abercrombie & Fitch, Hollister Co., and American Eagle Outfitters. The chain folded in 2003 because Too Inc. felt that they knew and understood the preteen customer better. Committed to this focus, Too Inc. launched the first Justice: Just for Girls stores in January 2004.
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