Lil' Chief Records

Lil' Chief Records
Founded	2002
Founder	Jonathan Bree Scott Mannion
Genre	Indie pop
Country of origin	New Zealand
Location	Auckland
Official website	Lil' Chief Records

Lil' Chief Records is a New Zealand based indie pop record label formed in 2002. Operating from the Auckland suburb of Mt. Eden, it was founded on releases by The Tokey Tones and The Brunettes. The label's roster now includes a collective of pop artists such as Edmund Cake, Princess Chelsea, The Ruby Suns, and Shugo Tokumaru.

Lil' Chief Records was founded in New Zealand by indie pop musicians Scott Mannion and Jonathan Bree in 2002. The two men had met that year in Marbecks Record Store in Auckland, where Bree was working at the time. They discovered they were both bedroom recording artists who shared a number of influences. Likewise, both were having difficulty finishing their respective albums and finding a label, particularly since the trend in New Zealand at the time was towards guitar-based rock bands.

They decided to form their own label to focus on "100% orchestrated pop music from the New Zealand music scene," citing Factory Records, Flying Nun, and Creation Records as inspiration. The name, Lil' Chief Records, was chosen as a kudos to the Beach Boys' record label Brother Records, whose logo featured an American Indian riding a horse. It's also of portmanteau of the character Li'l Jinx from the Archie Comics. Lawrence Mikkelsen, a friend of Mannion's and an early supporter of the label, volunteered as the label's "post master general" and archivist.

...
Wikipedia