The Light Crust Doughboys is an American Western swing band from Texas organized in 1931 by the Burrus Mill and Elevator Company in Saginaw, Texas. The band achieved its peak popularity in the few years leading up to World War II. In addition to launching Western swing pioneers Bob Wills and Milton Brown, it provided a platform for many of the best musicians of the genre, including Tommy Duncan, Cecil Brower, John Parker and Kenneth Pitts.
The original group disbanded in 1942, although band member Marvin Montgomery led a new version organized in the 1960s. A contemporary incarnation beginning in the 1990s (including Montgomery until his death in 2001) bills itself as the longest-running country music band in the world.
The Light Crust Doughboys were charter inductees into the Texas Western Swing Hall of Fame in 1989, and were also inducted into the Rockabilly Hall of Fame. In December 2005, the Light Crust Doughboys Hall of Fame and Museum opened in Quitman, Texas.
In 1931, Burrus Mill's president, W. Lee "Pappy" O'Daniel, wanted to link radio and advertising to promote the company's Light Crust Flour. O'Daniel, who would later travel with the band and use its popularity as a springboard for his political ambitions, said the idea to start the band and link radio to advertising was pitched to him originally by Bob Wills, Herman Arnspiger and Milton Brown, who at the time were out-of-work musicians. There is disagreement about exactly when and on what radio station the Doughboys first broadcast, but it is generally accepted that by January 1931 the band had started playing on KFJZ-AM. Their first broadcasts on the station included a sad prison song, "Twenty-One Years", and a popular fiddle song, "Chicken Reel". Their radio signature was their introduction by announcer Truett Kimzey: "The Light Crust Doughboys are on the air!"