The album was announced on February 26, via the group and LDH official websites. It was revealed the album prices and some details about the editions, being released in two editions: limited with a DVD and a regular CD only. In March 18, jacket covers and track list were revealed, the CD including fourteen tracks and DVD including all music videos released up to date and a bonus live video from EXILE's "EXILE Live Tour 2011 Tower of Wish ~Negai no Tou~". The album was also put in pre-order in Japan's iTunes Store, including an acoustic version of the song "Love Letter" as a special pre-order track only. The first press of the CD+DVD edition includes a 64-page photobook. First presses of both editions feature a special packaging and include a card with a serial code which give access to a free wallpaper download though their official website. If codes of the album and their previous release, "Candy Smile", are entered, the page also offers the download for an unreleased song.

The album is composed by fourteen tracks. It includes three new tracks: "Loving Bell", "Shiny Girls" and "Take it Easy!", all singles released up to date and some b-sides included on the singles.

Five songs from the album were released as singles:

The first and debut single of the group, "Celebration!", was released in December 28, 2011. The song featured all members from the groups Dream (with former member Sayaka), Happiness (with former member Mimu) and Flower. The single peaked at number seven in Oricon's weekly chart with 18,720 copies sold in the first week.

The second single, "One Two Three", was released in April 18, 2012. The song featured all members from the groups again but without Dream's Sayaka, who withdrawn from the group in March 2012 and Happiness' Mimu, who announced hiatus due to her studies. It is also the first single featuring the dancers Anna Suda and Risa Ikuta, both from EGD (a dance group of EXPG (EXILE' Dance Academy)). A special version of the b-side, "Tadaima!", was also included on the album. It peaked at number twelve in Oricon's weekly chart, selling 18,123 copies in the first week. At the date, it is the group's lowest selling single.

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