Lesara
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| Privately held company | |
| Industry | Fashion |
| Founded | 2013 |
| Founder | Roman Kirsch |
| Headquarters | Berlin, Germany |
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Number of locations
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24 (Europe) (2017) |
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Area served
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Europe |
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Key people
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Roman Kirsch, Founder and CEO Robin Müller, Co-Founder and CTO Matthias Wilrich, Co-Founder and COO |
| Revenue | €75 million (2016) |
| Website | www |
Lesara is a clothes online store founded in Berlin in 2013 by Roman Kirsch, Matthias Wilrich and Robin Müller. As of 2017[update], Lesara has over 200 employees and an estimated 4 million users every month buying 100,000 products, selling in 24 European countries and has established partnerships with distributors and manufacturers in other countries.
Lesara was founded in 2013 by Roman Kirsch (CEO), Matthias Wilrich (COO) and Robin Müller (CTO). The company has its head office located in Berlin, Germany and the second office in Guangzhou, China.
In 2015, Lesara raised €15 million in funding rounds from investors, including Northzone and Vorwerk Ventures, and expanded to 16 new countries in Europe.Wired included Lesara on his 2016 "Hottest Startups" list, and The Next Web listed Lesara as "Europe's fastest growing Tech Startup" in 2016
Lesara was one of the first companies that uses the concept of agile retail in the fashion industry. Agile retail is a direct-to-consumer retail model that uses big data to try to predict trends, manage efficient production cycles, and faster turnaround on emerging styles. The company uses data analysis, which acquires data from Google, social media and blog posts, identifying currently trendy clothing.
In September 2016, Beobachter reported about alleged illegal crossed-out prices in Switzerland, citing Guido Sutter, chief legal adviser of Federal Department of Economic Affairs, Education and Research (SECO) in Switzerland, that they would send Lesara a cease and desist order.
Lesara has been criticized for unfair and illegal marketing tactics Germany for several years. German consumer blogger Daniel Brückner reported on his blog toptestsieger.de about fake testimonials, misleading crossed out prices and copyright violations. In 2015 Lesara GmbH filed a suit against Daniel Brückner, which has been dismissed by Landgericht Köln (Regional Court, Cologne) in 2016 In September 2016, Beobachter reported about alleged illegal crossed-out prices in Switzerland, citing Guido Sutter, chief legal adviser of Federal Department of Economic Affairs, Education and Research (SECO) in Switzerland, that they would send Lesara a cease and desist order.
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Wikipedia