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Leonard Marsh (businessman)

Leonard Marsh
Born January 5, 1933
Died May 21, 2013
Nationality American
Known for Founding Snapple Beverage Corporation

Leonard Marsh (January 5, 1933 – May 21, 2013) was an American businessman who co-founded the Snapple Beverage Corporation (now part of the Dr Pepper Snapple Group) in 1972. Marsh co-founded Snapple, which was originally known as Unadulterated Food Products, with his brother-in-law, Hyman Golden, and childhood friend, Arnold Greenberg.

Marsh, whose father was a cobbler, was born to a Jewish immigrants from Russia on January 5, 1933, in Brooklyn, New York. He was raised in the Brownsville neighborhood of Brooklyn and graduated from the former Samuel J. Tilden High School in East Flatbush. He sold eggs and chickens after his high school graduation. He also operated a window washing business with his brother-in-law, Hyman Golden.

In 1972, Marsh partnered with his brother-in-law, Hyman Golden, and friend, Arnold Greenberg, to found Unadulterated Food Products, which would later become known as Snapple during the early 1980s. Unadulterated Food Products was originally conceived as a part-time venture to supply fruit juices to health food stores. The company, which was based in Valley Stream, New York, was one of the first to manufacture juices and other beverages made from natural ingredients. Unsure if the business would succeed, Marsh and Golden continued to operate their window washing business, while Greenberg remained at his health food store in Manhattan's East Village. Marsh, who had previously sold eggs and washed windows, knew little about juice or other beverages at the time. In a 1989 interview with Crain's New York Business, Marsh admitted that when they launched the small business he knew "as much about juice as about making an atom bomb."


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