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Le Mars, Iowa

Le Mars, Iowa
City
Nickname(s): "Ice Cream Capital Of The World"
Location of Le Mars within County and State
Location of Le Mars within County and State
U.S. Census Map
U.S. Census Map
Coordinates: 42°47′20″N 96°9′57″W / 42.78889°N 96.16583°W / 42.78889; -96.16583Coordinates: 42°47′20″N 96°9′57″W / 42.78889°N 96.16583°W / 42.78889; -96.16583
Country  United States
State  Iowa
County Plymouth
Government
 • Type Mayor-council
 • Mayor Dick Kirchoff
Area
 • Total 8.97 sq mi (23.23 km2)
 • Land 8.96 sq mi (23.21 km2)
 • Water 0.01 sq mi (0.03 km2)
Elevation 1,234 ft (376 m)
Population (2010)
 • Total 9,826
 • Estimate (2012) 9,795
 • Density 1,096.7/sq mi (423.4/km2)
Time zone Central (CST) (UTC-6)
 • Summer (DST) CDT (UTC-5)
ZIP code 51031
Area code(s) 712
FIPS code 19-44400
GNIS feature ID 0458255
Website lemarsiowa.com

Le Mars is a city in and the county seat of Plymouth County, Iowa, United States. It is located on the Floyd River and northeast of Sioux City. The population was 9,826 at the 2010 census.

Le Mars is the home of Wells Enterprises, Inc., perhaps the world's largest producer of ice cream novelties in one location and is the self-proclaimed "Ice Cream Capital of the World". Wells is best known for its Blue Bunny products.

Le Mars was platted in 1869, but no lots were sold until the Chicago and North Western Transportation Company arrived in 1879. According to town legend, CNW investor John I. Blair and a group of women arrived at the town, which was then called St. Paul Junction. Blair asked the women to name the town, and they submitted an acronym based upon their first names' initials: Lucy Underhill, Elizabeth Parson, Mary Weare, Anna Blair, Rebecca Smith and Sarah Reynolds.

In 1885, Frederick Brooke Close, a young Englishman who had passed up attending Cambridge University to live in Iowa, founded the Northwestern Polo League in Le Mars.

During the Great Depression in 1933, at a time when banks were foreclosing on many farmers, Le Mars caught the attention of the nation when "over five hundred farmers crowded the court room in Le Mars", according to an account by historian Arthur Schlesinger, Jr.. The farmers were there to demand that Judge Charles C. Bradley suspend foreclosure proceedings until recently passed laws could be considered. Judge Bradley refused. One farmer remarked that the court room wasn't his alone, that farmers had paid for it with their taxes. The crowd rushed the judge, slapped him, and placed a rope around his neck and a hub cap on his head. They did not, however lynch him.

Fred H. Wells opened a milk route in Le Mars in 1913. By 1925, Wells and his sons had opened an ice cream manufacturing plant there. However, the plant (and the Wells name) was purchased by Fairmount Ice Cream in 1928. In 1935, Fred and his sons sought to begin selling ice cream again, but could no longer use their name. They therefore sponsored a “Name That Ice Cream” contest in the Sioux City Journal. The winner of the $25 prize suggested "Blue Bunny" because his son had enjoyed seeing blue bunnies in department store windows at Easter.


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