LeEco | |
Private | |
Industry | Conglomerate |
Founded | 2004 |
Founder | Jia Yueting |
Headquarters | Beijing, China |
Area served
|
Worldwide(China,India,USA and Russia mainly) |
Key people
|
Jia Yueting |
Products | Automobiles, bicycles, mobile phones, televisions, film productions, virtual reality |
Brands | LeMall.com, EcoPass |
Owner | Jia Yueting (92.07%) |
Subsidiaries |
|
Website |
US website Chinese website |
LeEco (Chinese: 乐视生态; pinyin: lèshì shēngtài) is a group of companies founded by Jia Yueting, the founder of Le.com (aka LeTV). The group maintains ventures in consumer electronics, automobiles, film and other business. The holding company of the group is known as Leshi Holding (Beijing) Co., Ltd. (Chinese: 乐视控股(北京)有限公司; pinyin: lèshì kònggǔ běijīng yǒuxiàngōngsī).
LeEco has expanded to countries outside of China, such as the United States and India.
In late 2016, the chairman Jia Yueting admitted that the company was facing acute financial troubles, stating: "We blindly sped ahead, and our cash demand ballooned. We got over-extended in our global strategy. At the same time, our capital and resources were in fact limited." The company has indicated that it will raise billions of dollars from investors, but did not specify where the money would come from or how it would be allocated.
Le.com, formerly Letv (Chinese: 乐视网; pinyin: lèshì wǎng; literally: "Leshi Network"), was founded by Jia Yueting in Beijing in 2004 and was the first streaming video company in China to go public. Jia later founded Leshi Holding as a sister company of Letv to provide media content and products that linked to its services. Both Letv services and Leshi products were marketed internationally under the Letv name until January 2016, when media services began under the Le.com name (Chinese: 乐视视频; pinyin: lèshì shìpín; literally: "Leshi Video") and electronics products were labeled LeEco.