Las Vegas Convention and Visitors Authority
| Headquarters | Winchester, Nevada, U.S. |
|---|---|
| Website | Official website |
The Las Vegas Convention and Visitors Authority (LVCVA) is the official destination marketing organization for Southern Nevada. The LVCVA is a public-private partnership that owns and operates the Las Vegas Convention Center (LVCC), Cashman Center, and Cashman Field and is responsible for the advertising campaigns for the Clark County, Nevada, area.
The fourteen-member board is made up of eight elected officials appointed from each local municipality and six private-industry members appointed equally by the Nevada Resort Association and the Las Vegas Metro Chamber of Commerce. Funding is provided by a room tax on all hotels in the county and through building revenue from the Las Vegas Convention Center and Cashman Center. The Authority is responsible for "attracting visitors by promoting Las Vegas as the world's most desirable destination for leisure and business travel."
One of the primary tasks for the LVCVA is the promotion and branding of Las Vegas. Since 2007, the Las Vegas brand is the second-most recognized brand in the U.S. following Google.
The authority is also responsible for the advertising campaigns for Las Vegas and Southern Nevada. Working with the advertising company R&R Partners since 1982, they have developed advertising campaigns including:
After the $1 sale of the "What Happens here, stays here" trademark to R&R Partners on November 9, 2004, the LVCVA paid $321,000 in attorney's fees because of an investigation into the legality of the controversial sale. The sale was later overturned by a federal judge who claimed that the sale was made without the knowledge of the board.
According to internal LVCVA documents, the advertising campaign "What happens here, stays here" has had little impact as most people, about 70%, stated to R&R (the advertising firm who created the ad and conducted the market research) that the slogan had no impact on their decision to visit Las Vegas. A recent study by Applied Analysis shows that the advertising efforts of the LVCVA return $26 for every $1 spent.
In March 2009, the LVCVA launched VegasMeansBusiness.com, a resource for the business community to keep up-to-date on the latest news and events in Las Vegas and the meetings and conventions industry. The website also promotes Las Vegas' attributes as a leading destination for meetings and conventions, including the 140,000 rooms and nearly 10,000,000 square feet (930,000 m2) of meeting space available and proximity to McCarran International Airport. The LVCVA created VegasMeansBusiness.com to increase awareness of Las Vegas as the premier location to foster innovation, new ideas and creativity.
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