Lafleur (brand)

Lafleur is a trademark of Olymel (l.p.), owned by La Coop fédérée (). The cooked meats brand, specializing in the processing of pork products, was founded in 1912 by Alphonse Lafleur (1882-1934). Lafleur products are exclusively sold in Quebec.

Lafleur is a specialized brand in the Quebec meat processing industry. Over seventy products are sold under this trademark, including their smoked sausages, which are among the best selling in Quebec. Their products are divided into 8 categories: fresh bacon, fully cooked bacon, smoked sausages, fresh sausages, ham, deli, sliced deli and spreads, like cretons or head cheese.

Since 2005, Lafleur has been owned by Olymel, l.p., headquartered in Saint-Hyacinthe, Quebec. They employ nearly 10,000 people in Canada.

Lafleur produces 15 million kilograms of products each year. Most of their products are made in the Québec region.

The Lafleur brand is visible at many public venues in Québec and at major events in the area of entertainment and sports. Lafleur is the official provider for the Bell Centre and for the amusement park La Ronde. The company also sponsors many local sporting organizations and is associated with various fundraising initiatives for charitable organizations.

Alphonse Lafleur started a deli meat shop bearing his name in the parish of St. Roch in Limoilou, Quebec, in 1912. A discreet sign announced the shop: ALP. LAFLEUR — BOUCHER — SAUCISSE & VIANDE DE CHOIX. The business was known for sausages and deli prepared with a careful selection and blending of spices.

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