Lafayette Radio
Uppercase letters and a picture of Marquis de Lafayette were commonly used as Lafayette's logo through the 1960s and '70s
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| Headquarters | Syosset, New York |
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Lafayette Radio Electronics Corporation was a radio manufacturer and retailer based in Syosset, New York. The company sold radio sets, amateur radio equipment, citizen's band (CB) radios, other communications equipment, electronic components and tools through retail outlets and by mail-order.
Established in the 1920s, Lafayette Radio Electronics (LRE) became a thriving mail-order catalog business; the electronic components it sold were useful to amateur radio operators and electronic hobbyists in areas where such components were unavailable in local retail outlets. Lafayette's main competitors were Radio Shack, Allied Radio, Heathkit, and "mom and pop" (independent) radio dealers throughout the United States. Early Lafayette Radio stores were located in Jamaica, N.Y. and Manhattan in the mid-1950s. The electronics kits were produced in the Jamaica facility.
Lafayette advertised heavily in major U.S. consumer electronics magazines of the 1960s and 1970s, particularly Audio, High Fidelity, Popular Electronics, Popular Mechanics, and Stereo Review. The company offered a free 400-page catalog filled with descriptions of vast quantities of electronic gear, including microphones, speakers, tape recorders, and other components.
Until the 1960s, many independent retailers in some markets became Lafayette Radio "Associate Stores", which were displaced when the company expanded. These stores were supported from headquarters at 111 Jericho Turnpike in Syosset, NY and a warehouse in Hauppauge, NY. A limited selection of product was stocked, with full access to a catalog with a wide variety of parts, tubes, cameras, musical instruments, kits, gadgets and branded gear that could be ordered and delivered through the local store. The company made major investments in what were called sound rooms to demonstrate hi-fi equipment, using custom switch panels and acoustic treatments in an attempt to duplicate a home listening environment and offer fair comparison with an assortment of branded hi-fi gear.
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