Lady Gaga Fame
| Lady Gaga Fame | |
|---|---|
 |
|
| Fragrance by Lady Gaga | |
| Type | Unisex |
| Notes | Atropa belladonna, incense, honey, saffron, apricot, tiger orchid |
| Released | August 1, 2012 |
| Label | Haus Laboratories in association with Coty, Inc. |
| Tagline | The first ever black eau de parfum |
| Successor | Eau de Gaga |
| Website | hauslaboratories |
Lady Gaga Fame is the first fragrance created by American singer Lady Gaga. A Unisex fragrance, it was released in Guggenheim Museum and in Macy's stores in the United States and a range of different stores in the United Kingdom on August 22, 2012, and worldwide in September through the singer's Haus Laboratories label in association with Coty, Inc. According to promotional materials, the perfume uses "push-pull technology", rather than the pyramidal structure traditional of perfumes, to combine notes of atropa belladonna, tiger orchid, incense, apricot, saffron and honey. As of 2013, the perfume has sold more than 30 million bottles and has earned more than 1.5 billion dollars worldwide.
In July 2010, British magazine Marketing reported that singer Lady Gaga had begun working on an "unusual" fragrance with Coty, Inc., set for release around Christmas of that year and to be accompanied by a large advertising campaign. "I know nothing of this project," Coty Beauty vice president Steve Mormoris said at the time. "It is a totally false rumor." Months later, in September, Mormoris announced that the singer had agreed to a long-term licensing deal allowing Coty to release fragrances under her name, with the first perfume expected to be released in spring 2012. In June 2012, Coty announced in a press release that the perfume would be titled Lady Gaga Fame.
Reports circulated in early 2011 that Gaga wanted the perfume to smell of blood and semen. However, the singer stated that while the perfume was based on the molecular structure of the two substances, it would not smell of them. She further explained that the blood element was based on a sample her own blood molecules to create "a sense of having me on your skin". Rather than blood and semen, she said that the perfume would smell like an "expensive hooker". The packaging lists the perfume's notes as "tears of belladonna, crushed heart of tiger orchidea with a black veil of incense, pulverized apricot and the combinative essences of saffron and honey drops". According to the product packaging, instead of the pyramidal structure used in most perfumes, Lady Gaga Fame uses "push-pull technology", where the ingredients demonstrate aspects of each note without precedence. Rather than utilizing top, middle, and base notes, the perfume is based on three accords – "dark" (containing the Belladonna notes), "sensual" (containing the honey, saffron, and apricot notes), and "light" (containing the Tiger Orchid notes) which come together to produce a floral, fruity scent.
...
Wikipedia