Haus of Gaga

Haus of Gaga
Official logo of the Haus of Gaga
Background information
Years active	2008 (2008)–present
Members	Lady Gaga Vincent Herbert Lane Bentley Bobby Campbell DJ White Shadow Alexandra Dash-Jolie Dave Russell Marla Weinhoff Brandon Maxwell Perry Meek Frederic Aspiras Lacee Franks Sonja Durham Richy Jackson Terry Richardson Helen Green Emma Carroll Emaly Lady Starlight
Past members	Troy Carter Fernando Garibay Space Cowboy Nicola Formichetti Matthew Williams B. Åkerlund Anna Trevelyan Emily Eisen Laurieann Gibson

The Haus of Gaga is the personal creative team of pop performance artist Lady Gaga and is responsible for much of her distinctive and individual style. The Haus creates most of the clothing, props, stage sets, and makeup for Gaga's live performances and other visual representations of her work. Similarly, the individual pieces that artistically represent the style and themes emphasized by Gaga. These creations are brought together in combination with visuals and sound to create a complete collection for music videos and other appearances. Some of the most notable Haus pieces include the "disco stick", "iPod LCD glasses", the "meat dress" worn at the 2010 MTV Video Music Awards, and the "egg" vessel Gaga arrived in at the 53rd Grammy Awards.

The Haus of Gaga is modeled after Andy Warhol's Factory and emulates the creative atmosphere it is known for. Inspired by Warhol's concepts, his ideas are often referenced in Gaga's work and the innovative technologies conceived by the Haus. "Warhol said art should be meaningful in the most shallow way," Gaga explained in an interview. "He was able to make commercial art that was taken seriously as fine art ... that's what I'm doing too." The team is composed of people from around the world. As the artist explained:

I called all my coolest art friends and we sat in a room and I said that I wanted to make my face light up. Or that I wanted to make my cane light up. Or that I wanted to make a pair of dope sunglasses. Or that I want to make video glasses, or whatever it was that I wanted to do. It's a whole amazing creative process that’s completely separate from the label.

By integrating the themes explored in Gaga's music into her appearance, the Haus idealizes a lifestyle hybrid of pop culture, art, and technology.

The Haus of Gaga is credited with using the Internet "not only to communicate, but to distribute a wide range of products." Based on an 11 May 2010 article in Le Monde, the Haus of Gaga "...is mastering to perfection everything the digital environment provides...", such as "...to generate the buzz around her, she uses Twitter to deal with emotional fielf, MySpace for promotion, and Facebook for information."

Responsible for Gaga's fashion, stage props, and hairstyles, the Haus of Gaga made its debut in 2008 with props and costumes made for Gaga's live performances for New Kids on the Block: Live and her music videos for "Just Dance" and "Poker Face" from her debut album The Fame. The Haus continues to be the creative force behind Gaga's performances and appearances.