"La Vida Es Así" (English: Life Is Like That) is a song by Puerto Rican reggaetón singer-songwriter Ivy Queen. It was written by Queen, Francisco Saldaña and Marcos Masis, produced by Tainy and released as the lead single off her seventh studio album, Drama Queen (2010) on May 11, 2010. The song was serviced to Latin radio in both Urban and Tropical formats. The reggaeton version of "La Vida Es Así" was a success on the Billboard Latin charts. The song's accompanying music video was shot on May 17, 2010 in Miami and premiered on mun2 on June 22, 2010 and VEVO on June 28, 2010 and was directed by Marlon Peña. The video has over 30 million views on YouTube.

After the success of her 2007 effort Sentimiento, which would be certified Platinum by the United States Recording Industry Association of America (RIAA), a substantial live album was distributed by Machete in 2008. This would lead up to Queen signing with the label in April 2010 as the label celebrated its fifth anniversary. The signing, described as a 360 deal, includes profit sharing in tours, sponsorships and merchandising. Ivy Queen was previously signed to a distribution deal with Univision Records, which in turn was acquired by Machete's parent company Universal Music Latin Entertainment in 2008. President of Universal Music Latino and Machete, Walter Kolm, commented in a press release "It's a privilege to have Ivy Queen apart of over artistic roster. Ivy is an extraordinary woman with incomparable talent, and she's number one in her genre. We're happy to be able to work with her on her new album as well as future projects". "I'm very proud to be a part of Machete Music. They are a young, vibrant company that has created a name for itself in Latin music in the United States and the world. They are a strong and important company that has been recognized for nurturing their artists’ creative talents," said Ivy Queen, regarding the partnership. Ivy Queen told Efe that the composition process started while she was heartbroken at home. Her emotions then burst out in the recording studio. She added the song is one of 26 songs she wrote during this period.

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