"Amor Puro" (English: Pure Love) is a song by Puerto Rican reggaetón recording artist Ivy Queen from her seventh studio album Drama Queen (2010). It was written by Queen and Hiram Cruz, produced by Cruz under his stage name Keko Musik and released as the second single from the album on September 24, 2010, following the release of "La Vida Es Así" and its respective bachata version. Lyrically, the song focuses on the true and pure meaning of love hence the title of the song. It was the last single released in promotion for the album, however the single was commercially unsuccessful. The music video for the song was filmed in Miami, Florida under the direction of Marlon Peña.

After the success of her 2007 effort Sentimiento, which would be certified Platinum by the United States Recording Industry Association of America (RIAA), a substantial live album was distributed by Machete in 2008. This would lead up to Queen signing with the label in April 2010 as the label celebrated its fifth anniversary. The record signing, described as a 360 deal, includes profit sharing in tours, sponsorships and merchandising. Ivy Queen was previously signed to a distribution deal with Univision Records, which in turn was acquired by Machete's parent company Universal Music Latin Entertainment in 2008. President of Universal Music Latino and Machete, Walter Kolm, commented in a press release "It's a privilege to have Ivy Queen apart of over artistic roster. Ivy is an extraordinary woman with incomparable talent, and she's number one in her genre. We're happy to be able to work with her on her new album as well as future projects". "I'm very proud to be a part of Machete Music. They are a young, vibrant company that has created a name for itself in Latin music in the United States and the world. They are a strong and important company that has been recognized for nurturing their artists’ creative talents," said Ivy Queen, regarding the partnership.

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