La Ventana (yearbook)
A copy of La Ventana from 1942
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| Country | United States |
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| Language | English |
| Genre | Yearbook |
| Published | 1926 (first volume) |
| Publisher | Texas Tech University |
| Media type | Print (Hardback) |
| Pages | 352 |
| Website | "La Ventana" |
La Ventana (Spanish: The Window) is the yearbook of Texas Tech University in Lubbock, Texas. It began publication in 1925/26.
The first volume of La Ventana was edited by James Biggers. It began in 1925 and was published in 1926 for Texas Technological College, as Texas Tech University was known at the time. The name was chosen in keeping with the university's Spanish-themed architecture, which was also reflected in the name of the student newspaper The Toreador and in the name of the football team (at the time) The Matadors. The words la ventana mean "the window". As the premier volume states:
The editors express the hope it will serve not only as a window through which the world will gaze on the achievements of your first year, but as the window through which it can behold the dawning glory and splendor of the Greater Institution that is to be.
The first color photos appeared in the book in 1933. Progress continued until the beginning of World War II. During the war years, it focused on victory themes, shrank in size, and re-used some older photos to fill space. Following the war, growth resumed and, by the 1950s, La Ventana was up to an average of 500 pages. In 1959, La Ventana went to a magazine format, with the book divided into sections mimicking national magazines such as Post, Sports Illustrated, and Life. The different sections represented different aspects of life at Texas Tech. Sports Illustrated focused on campus sports. Life looked at college life in general and Post covered honor councils and student government.
Columbia Scholastic Press Association
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