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La Samaritaine

La Samaritaine
La samaritaine as seen from the Pont Neuf.jpg
La Samaritaine as seen from the Pont Neuf
General information
Type Department store
Architectural style Art Nouveau, Art Déco
Location Paris, France
Coordinates 48°51′32″N 2°20′31.5″E / 48.85889°N 2.342083°E / 48.85889; 2.342083Coordinates: 48°51′32″N 2°20′31.5″E / 48.85889°N 2.342083°E / 48.85889; 2.342083
Inaugurated 1869
Owner LVMH
Technical details
Floor area 48,000 m²
Website
www.lasamaritaine.com

La Samaritaine (French pronunciation: ​[la samaʁitɛn]) was a large department store in Paris, France, located in the first arrondissement. The nearest métro station is Pont-Neuf, directly in front at the quai du Louvre and the . It is currently owned by LVMH, a luxury-goods maker. The store, which had been operating at a loss since the 1970s, was finally closed in 2005 purportedly because the building did not meet safety codes. Plans for redeveloping the building involved lengthy complications, as the representatives of the store's founders argued with new owners LVMH over the building's future as a department store or a mixed-use development. In 2010 it was finally announced that a Japanese firm had been chosen to redesign the building as a combination hotel/apartments/offices, with a small retail component.

The store was first opened in 1869 by Ernest Cognacq and Marie-Louise Jaÿ, his wife and incidentally the first clothing vendor at Le Bon Marché, a rival department store. Cognacq began his trade selling ties under an umbrella on the Pont Neuf, then took a space on the rue de la Monnaie, starting out on a small scale with a very small boutique. By 1900, the couple had decided to expand their enterprise, giving birth to the large edifice seen today, the "Grands Magasins de La Samaritaine".

Inspired by the commercial methods of Aristide Boucicaut to those of Le Bon Marché, Ernest Cognacq drew upon various sources in organizing the ideal (and ideally managed) department store. Cognacq arranged La Samaritaine as a collection of individually owned stores, each managed by true "petits patrons" who operated in concert yet autonomously.

Through the steady acquisition of neighboring buildings, Ernest Cognacq regularly expanded what could no longer be called a "boutique". The surrounding city blocks were entirely reworked and reconstructed progressively from 1883 to 1933. (Notably, between 1903 and 1907, this work was taken on by the architect Frantz Jourdain, who applied an Art Nouveau aesthetic to the building.) Further structural changes were successfully completed in 1933 by Henri Sauvage who, in his turn, reworked the architecture to reflect the aesthetic principles of Art Déco. The result was an eleven-storey department store, one that is today considered a historical monument, though now not entirely intact due to the renovation.


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