La Perla (lingerie brand)
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| Private company | |
| Industry | Fashion |
| Founded | 1954 |
| Founder | Ada Masotti |
| Headquarters | Bologna, Italy |
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Number of locations
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150 |
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Area served
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Worldwide |
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Key people
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Silvio Scaglia (Chairman) Julia Haart (Creative Director) |
| Products | Lingerie, beachwear, sleepwear, ready-to-wear, accessories |
| Owner | Pacific Global Management |
| Website | www |
La Perla is an Italian luxury lifestyle company owned by Italian entrepreneur Silvio Scaglia through the Pacific Global Management holding. Historically a lingerie brand, La Perla has expanded into lifestyle offerings including beachwear, sleepwear, bags, shoes and ready-to-wear.
Founded by couturière Ada Masotti in Bologna in 1954, La Perla is one of few historical fashion houses with a woman founder. Ada Masotti was trained as a corset-maker, and went on to redefine lingerie as a fashion accessory.
The current Creative Director of La Perla is Julia Haart, who worked on accessories collaborations with the brand before her appointment in 2016.
La Perla was founded by master corsetmaker Ada Masotti in 1954 in Bologna, Italy, where the tradition of silk factories and textile manufacturing dates back to the 17th Century. While working in a local atelier, she was given the nickname “golden scissors” for her exacting cutting and tailoring abilities. Over time, Ada Masotti adapted her corset expertise to different kinds of lingerie, inventing styles and redefining how lingerie was considered and worn.
The company name was inspired by a box lined in red velvet, similar to a jeweler’s case, in which the first collections were carried. With its perfect roundness, the pearl (la perla in Italian) was seen as a symbol of harmony, luxury and femininity.
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Wikipedia