La New Corporation

La New Corporation (in Chinese: 老牛皮國際股份有限公司) is a footwear manufacturing company that is based in Taiwan. La New was founded in 1996 by Liu Baoyou (劉保佑), a Taiwanese businessman. The company is based in Xizhi District, New Taipei City.

La New is part of the Taiwan-based Merry Yard Group (達達集團), led by Liu Bouyou, which manufactures home appliances, stationery, shoes and other goods in China, Taiwan, Mexico and Vietnam.

In 2003, the "First Financial Holdings Agan", a baseball team in Taiwan's Chinese Professional Baseball League, was purchased by Merry Yard Group and Liu Bouyou. The team was renamed to La New Bears, after the shoe company, for the 2004 baseball season.

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