La FM
| Broadcast area | Bogotá and central Colombia |
|---|---|
| Branding | HJMO |
| Frequency | 94.9 MHz |
| Format | News / talk / pop |
| Owner | RCN Radio |
| Website | http://www.lafm.com.co/ |
La FM is a Colombian news/talk/pop music radio station, founded in July 1996 by RCN Radio. Until the mid-2000s (decade), it was a news/talk/adult contemporary station.
In Bogotá, it replaced tropical station Rumba Estéreo in order to bring Julio Sánchez Cristo to host its then brand-new morning show from Caracol Radio's Caracol Estéreo. After Sánchez Cristo went back to Caracol, at the time owned by Spanish group PRISA, in 2003, television journalist Claudia Gurisatti became La FM presenter until 2007. As of 2011, Vicky Dávila is the main host of the Noticiero de La FM.
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