La7

LA7
Launched	24 June 2001
Owned by	Cairo Communication
Picture format	576i (SDTV) 1080p (HDTV)
Audience share	3.82% (May 2014, )
Slogan	Esclusivamente per tutti
Country	Italy
Formerly called	Telemontecarlo
Sister channel(s)	La7d
Website	la7.it
Availability
Digital	DVB-T, LCN 7
Digital	DVB-T, La7 HD LCN 507
Satellite
Sky Italia	Channel 107
Tivù Sat	Channel 7
Cablecom (Switzerland)	Channel 097 Channel 208 (digital CH-D)
Naxoo (Switzerland)	Channel 219
Numericable (Belgium)	Channel 94

La7 is an Italian private television channel owned by Cairo Communication. Until 2013 it was owned by Telecom Italia Media and operated by Telecom Italia. The head office is located in Rome.

Signal overspill means that parts of Albania, Croatia, Switzerland, Malta, Monaco, Montenegro, San Marino, the Vatican City and Slovenia also receive La7 broadcasts.

In 2001, Lorenzo Pellicioli and Roberto Colaninno of Telecom Italia announced they had acquired Telemontecarlo, to create a strong competitor against the six other national channels in Italy. Against the initial premises, like the hiring of popular TV hosts, anchors and journalists, La7 ratings and shares were much lower than its major competitors. However, in 2010–2011, the channel began doubling its rates, also thanks to current News director Enrico Mentana and his news program TG La7.
On March 4, 2013, it was announced the acquisition by Urbano Cairo's Cairo Editore. The sale was effective from April 30, 2013.

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