Kony 2012
| KONY 2012 | |
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Promotional poster for the video, featuring stylized forms of the donkey symbolizing the Democratic Party and the elephant symbolizing the Republican Party, overlapping to form a white dove of peace.
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| Directed by | Jason Russell |
| Produced by | Kimmy Vandivort Heather Longerbeam Chad Clendinen Noelle Jouglet |
| Written by | Jason Russell Jedidiah Jenkins Kathryn Lang Danica Russell Ben Keesey Azy Groth |
| Cinematography | Jason Russell Bobby Bailey Laren Poole Gavin Kelly Chad Clendinen Kevin Trout Jay Salbert Shannon Lynch |
| Edited by | Kathryn Lang Kevin Trout Jay Salbert Jesse Eslinger |
| Distributed by | Invisible Children, Inc. |
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Release date
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Running time
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30 minutes |
| Country | United States |
| Language | English |
Kony 2012 is a short documentary film produced by Invisible Children, Inc. (authors of Invisible Children). It was released on March 5, 2012. The film's purpose was to promote the charity's "Stop Kony" movement to make Ugandan cult and militia leader, indicted war criminal and the International Criminal Court fugitive Joseph Kony globally known in order to have him arrested by the end of 2012, when the campaign expired. The film spread virally. As of April 1, 2016[update], the film has received over 101 million views and nearly 1.4 million "likes" on the video-sharing website YouTube, and over 18.6 million views and over 21.5 thousand "likes" on Vimeo, with other views on a central "Kony 2012" website operated by Invisible Children. The intense exposure of the video caused the "Kony 2012" website to crash shortly after it began gaining widespread popularity. A poll suggested that more than half of young adult Americans heard about Kony 2012 in the days following the video's release. It was included among the top international events of 2012 by PBS and called the most viral video ever by TIME.
The campaign resulted in a resolution by the United States Senate and contributed to the decision to send troops by the African Union. The film also called for an April 20 world wide canvassing campaign, called "Cover the Night". On April 5, 2012, Invisible Children released a follow-up video, titled Kony 2012: Part II – Beyond Famous, which failed to repeat the success of the original.
The film documents the Invisible Children's plans and efforts to capture Joseph Kony. It describes Kony's actions with his rebel militia group Lord's Resistance Army (LRA), including forced recruitment of child soldiers, and the regions (northern Uganda, the Democratic Republic of the Congo and South Sudan) in which they have been active. One of the main people featured in the film is a young Ugandan named Jacob Avaye, whose brother was killed by the LRA. In response, director and founder of Invisible Children, Jason Russell, promises Jacob that he will help "stop Kony".
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