Klondike Bar
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| Product type | Ice Cream Bar |
|---|---|
| Owner |
Unilever (Good Humor-Breyers) |
| Country | Mansfield, Ohio, U.S. |
| Introduced | 1922 |
| Markets | U.S./Canada |
| Previous owners | Isaly Dairy Company (1922) |
| Tagline | "What Would You Do For A Klondike Bar?" |
| Website | klondikebar |
Klondike is a brand name for a dessert generally consisting of a vanilla ice cream square coated with a thin layer of chocolate, often known as a Klondike bar.
The Klondike bar was created by the Isaly Dairy Company of Mansfield, Ohio in the early 1920s and named after the Klondike River of Yukon, Canada. Rights to the name were eventually sold to Good Humor-Breyers, part of Unilever. It is known for its jingle slogan, "What would you do for a Klondike Bar?".
The first recorded advertisement for the Klondike was on February 5, 1922, in the Youngstown Vindicator. The bars are generally wrapped with a silver-colored wrapper depicting a polar bear mascot for the brand. Unlike a traditional frozen ice pop, or traditional ice cream bar, the Klondike bar does not have a stick due to its size, a point often touted in advertising.
In 1976, Henry Clarke, owner of the Clabir company, purchased the rights to the Klondike bar, which had been manufactured and sold by the Isaly's restaurant chain since the 1930s. Clarke introduced Klondike bars to consumers throughout the United States during the 1980s. Under Clarke, sales of the Klondike bar increased from $800,000 annually at the time of the 1976 acquisition by Clabir to more than $60 million.
In 1986, the US 11th Circuit Court of Appeals prohibited Kraft Foods from using a wrapper resembling the distinctive Klondike bar wrapper (its "trade dress") for Kraft's "Polar B'ar" brand ice cream bars. The following year, the US Supreme Court declined to hear an appeal of the lower court ruling. In 1988, Kraft settled a trademark dispute with Ambrit Inc., as the former Isaly Company, Inc. was then known, for $8.5 million.
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